BACK END AUDIT

The coding and set-up of your website can greatly help or hinder you websites ability to rank highly in search engine results. We'll check a number of elements, and provide you with the information you need to take your web designer and marketing team. Alternatively get in touch to find out about our SEO services.

Error checks for broken links - if pages that you've linked to have disappeared or moved, you may have broken links on your site, creating a problem for both search engines and urser experience.

Check for Robots.txt - sometimes robot.txt coding is automatically applied to your site, or individual page. This code blocks many search engines from viewing your content, and therefore makes it impossible for your site to appear in the search results.

Error checks for crawlers - search engines like Google, Yahoo and Bing have robots that crawl, or spider your site to search for information to display in their results. If your site isn't working properly, it won't perform well in search results.

Url structure - getting your url structure is vital in helping search engines understand what the page is about, as well as helping them crawl your site efficiently.

Canonicalisation issues - duplicate content caused my automatic duplicates on your site can be a cause for concern when it comes to ranking highly in search results, for example having www. and non-www versions of your site.

ON PAGE SEO AUDIT

Meta data analysis and advice - meta data is built into your site, and tells search engines what each page is about, and it's important in search engine optimisation, We'll tell you if your current meta data is doing its job.

Keyword use - the words you use on your website, and importantly the way in which you use them are vital for SEO. Oxford Online Marketing will review your keyword use, and make recommendations for improvements.

Page title analysis - page titles are built into the coding of your site, and are another important factor in telling search engines what the website is about. Our review will help determine the effectiveness of these titles, and what you can do to improve them.

Image tags/alt tags evaluation - Google can't read images, it relies on alternative text being applied to each image on your site. We'll let you know if any of these need fixing

Internal linking structure - passing pagerank and authority across your site is an important element of SEO, as well as playing an important role in the usability for visitors.

Basic usability - usability studies are a time consuming process, but as part of a website review we will include information on basis usability standards where your website could improve.

OFF PAGE SEO REVIEW

Inbound link analysis and relevancy check - the number and quality of webstes that provide links to your site will directly influence your performance in search engines.

Inbound link anchor text check - anchor text is the hyperlinked or 'clickable' text use to display your link. It might be 'visit website' or it might be 'best search engine optimisation'. The latter is much more effective, and we'll analyse how people are using anchor text to link to your site.